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Structurely pricing, decoded: what you actually pay in year one
Last updated: July 2026
Structurely publishes its plans, but the real cost hides in three places: the setup fee, the annual contract, and the “action credit” meter that runs every time the AI talks on the phone. Here’s the whole bill, itemized and sourced.
The published plans
- Team:$499/mo for 2–10 producers, plus a $2,000 one-time setup fee, on an annual contract. Going month-to-month costs about 20% more (Structurely pricing page).
- Company: $999/mo plus a $2,500 setup fee (Structurely pricing page).
- Price direction: prices rose roughly 25% in April 2026 (NurtureOS ISA cost benchmark).
The action-credit meter
Voice isn’t included in the subscription. Calls bill as “action credits” at $0.08 per credit, and one credit buys 10 seconds of voice (pricing page). That works out to six credits per minute — about $0.48 per minute of AI talk time.
Worked example: if the AI spends a modest 200 voice minutes a month on your leads, that’s 1,200 credits × $0.08 = ~$96/mo on top of the subscription — roughly $1,150 more per year.
Year one, side by side
| Structurely (Team) | Cadence | |
|---|---|---|
| Monthly price | $499/mo on an annual contract; month-to-month runs ~20% more (pricing page) | $199.99/mo, month-to-month, cancel anytime |
| Setup fee | $2,000 one-time (pricing page) | $0 — self-serve onboarding |
| Voice | Metered action credits, ~$0.48/min (pricing page) | 200 minutes included, then a flat $1/min with a spending cap you set |
| 200 voice min/mo | ~$96/mo extra in credits | $0 extra — included |
| Typical year one | ≈ $8,000 ($499 × 12 + $2,000 setup) before credits; ≈ $9,140 with 200 voice min/mo | ≈ $2,400 ($199.99 × 12, includes 200 min/mo) |
Where Structurely is strong
To be fair: Structurely has years of real-estate conversation data, handles long-horizon text nurture well, and integrates deeply with team CRMs. For a 10+ producer team with a dedicated ops person, the platform depth is real.
Where the pricing hurts
- The lock-in premium: the listed prices assume an annual contract; staying flexible costs ~20% more (pricing page).
- Cancellation friction: a Trustpilot reviewer reported being charged $1,300 after requesting cancellation.
- Rising prices: the ~25% April 2026 increase (NurtureOS) landed on renewals, not just new customers.
What Cadence does differently
- One flat number: $199.99/mo month-to-month, $0 setup, 200 voice minutes included, then a flat $1/min with a cap you set. No credit math.
- Voice-first, today: leads get a real phone call in under two minutes, and consults book straight onto your Google Calendar.
- Compliance rails built in: lead-local calling hours, instant opt-out honoring, do-not-call list, consent capture.
- The payback math: one closed deal (~$10k median commission) pays for roughly four years of Cadence.
Who should still pick Structurely
Larger teams that mostly want text-based long-term nurture across a shared pipeline, have the budget for setup fees and annual terms, and value its CRM depth. If your problem is unanswered phones and slow callbacks, the credit meter is paying for the wrong thing.
Related: The full Structurely alternative comparison · Human ISA vs AI ISA costs · Run your own ROI numbers
Don’t take our word for it — call the AI yourself.
This number rings straight to Cadence playing a fictional brokerage’s agent. Grill her like a real lead would.